Future of Cotton


Future of cotton and textile sales in the world

Prices of cotton have kept on the same range since October, 2015 with stocks at high levels, which will continue influencing on prices. However, it is the first time in 5 years that the worldwide production will not cover the total demand, which will decrease the total stock slightly, but the total demand of production for this fiber is not high enough to affect the price.

The main producer of cotton nowadays is India, and worldwide, cotton represents only a third part of the textile that is consumed. In Europe, synthetic fibers are still representing a 4% total of the textile consumption.

“Cotton is the main fiber to produce denim, which is used to manufacture garments which are more popular each day, the low price of cotton can be helpful to offer more competitive prices to our customers”, said Salomon Juan Marcos Villarreal, president of Grupo Denim, an enterprise dedicated to manufacture garments mainly made of denim.

The demands of the emerging economies in Asia is still strong, but the growth rate is diminishing significantly, plus some tensions on the Chinese market, such as the falling on competitiveness of cotton costs are causing a regrowth of business risks on this sector. On the more developed economies, the Europeans are slowly going back to buy confection, while that in North America, this sector is growing up significantly.

In North America, the cotton production is the third more important in the world, and it is actually facing a deceleration to the Chinese demand linked to the importation restrictions. United States used to be one of the main providers for China.

In Canada, the sectorial risk needs to be watched, the slowdown of energetic investments is affecting the economy and the increasing rate of unemployment is starting to cause tensions on the household incomes, which might mean reducing the amount of money destined to clothes expenses.

“There are different factors that are causing a deceleration on the demand of textiles, and clothes; however, this is nothing more than a batch as many more we had seen or will have to go through in the future on this industry”, added Salomon Juan Marcos Villarreal.

Make your customers feel happier


How to make your customers feel happier

Customers are the heart of your business, if you treat them well and make all necessary to make them feel happy, you will guarantee that they come back to your business, so it is very important to know what you and your employees need to consider on the service given to your customers.

Customers usually want to feel welcomed, noticed, well served, so you would like to take the following into account next time a customer crosses your door:

They realize if you like them by how you interact with them, make sure they notice you are listening to what they say, call them by their names, show them empathy.

Visual contact, voice tone, and questions asked to the customers will make a big difference, as this is how they will notice you are paying them attention.

Confidence is a key, if you and your sales representative show self-confidence, you will win the customers’ trust, but keeping it is as important as gaining it, so make sure you keep a proper monitoring, call them back, answer their questions and this will ensure the trust would not disappear.

Your customers will always want to make sure you know what you are selling or what services you are offering, so the keep is to keep as familiarized as possible with the articles, this way you will be able to answer to their questions as quickly as possible.

“Our Customer Service, at Grupo Denim, and all other departments on the office make sure our customers feel confident with the work they are trusting us, so we keep a close communication with them to make sure everything delivered to the final destinations will meet all of their specifications, making sure their final consumers will be happy with their products”, said Salomón Juan Marcos Villarreal, president of this company.

Chief Operating Officer ( COO )

Chief Operating Officer

Chief Operating Officer, COO job description

The COO is a key member of senior management and is accountable for supervising the entire organization reporting only to the Chief Executive Officer (CEO). The ideal candidate will be an experienced and efficient leader, able to maintain control of diverse business operations.


  • Design and implement business strategies, plans and procedures
  • Set comprehensive goals for performance and growth
  • Establish policies that promote company culture and vision
  • Oversee daily operations of the company and the work of executives (IT, Marketing, Sales, Finance etc.)
  • Lead employees to encourage maximum performance and dedication
  • Evaluate performance by analyzing and interpreting data and metrics
  • Write and submit reports to the CEO in all matters of importance
  • Assist CEO in fundraising ventures
  • Participate in expansion activities (investments, acquisitions, corporate alliances etc.)
  • Manage relationships with partners/vendors


  • Proven experience as COO or relevant role
  • Understanding of business functions such as HR, Finance, marketing etc.
  • Demonstrable competency in strategic planning and business development
  • Experience in fundraising will be a plus
  • Working knowledge of data analysis and performance/operation metrics
  • Working knowledge of IT/Business infrastructure and MS Office
  • Outstanding organizational and leadership abilities
  • Excellent interpersonal and public speaking skills
  • Aptitude in decision-making and problem-solving
  • BSc/BA in Business Administration or relevant field; MSc/MBA is a plus

COO roles and the organizational structures in which COOs operate are highly varied across organizations and even within organizations over time. The way a COO’s responsibilities are defined differs significantly depending on the organization’s strategic imperatives, design, history, and culture, as well as the strengths and weaknesses of the executive director, COO, and other key leaders. Nevertheless, most COO positions can be categorized under one of four basic models.

The goal of Chief Operating Officer ( COO ) is to secure the functionality of business to drive extensive and sustainable growth said Salomón Juan Marcos Villarreal, president of Grupo Denim.


Attitudes that will make you look successful


Attitudes that will make you look successful, even if you’re not

We know that the first thing to do in order to accomplish a goal is making a proposal, if you want to be a successful person in your life you must look like it so can have that result later in your life.

Here are six things that you must do to look like a successful person. Believe you are and it will come true!!

  1. – Confidence. Do not show fear and unsecure, a lot of people suffer the “impostor syndrome”: they feel inferior to others just when they are about to accomplish something.
  2. – Ask for help. To recognize that you don’t know everything is a sign of success. If you have any doubt, ask.
  3. – Be selective about whom you spend time with. This does not mean that you shouldn’t speak with the other people, but it is important that you know the people around you as they can either pull you up or drag you down.
  4. – Dress well. Formal or casual, it depends on what you do for living; just remember that first impression is important.
  5. – Take risks. Dare to quit a job that does not make you happy, buy that thing that you want with all your heart, visit new places, try new food.
  6. – Watch your social media. Funny videos are cool, but think about this, what would you want to find people when they look for you name on the internet?

Salomon Juan Marcos Villarreal, a successful businessman from Mexico, thinks that we also have to get along with people even if you don’t like them all. “I also like to know a little about everything, books, movies, etc. Knowledge is power”, said Salomon Juan Marcos Villarreal, president for Grupo Denim, a famous maquiladora that has been present in the market for so many years.

Coahuila overcome the “investment drought”


Coahuila has overcome the “investment drought”

Coahuila, an state at the North of Mexico, was a great point for new businesses and investments; however, this part of the country faced difficult times for more than a decade, due to different issues that were holding investors from coming to this state and trying to invest their money; however, this “drought” is finally over, and after 12 years of low investments, Coahuila has been once again a point of interest for new investments.

“Coahuila is a great part of Mexico to invest on, the infrastructure, manpower, and closeness to the United States, makes this part of the country ideal to start new growing businesses, Laguneros are great people to work with, and the companies are noticing this more than ever, making this state very eligible to open new commerce”, said Salomon Juan Marcos Villarreal, president of Grupo Denim, a jeans manufacturer company in Mexico.

John Deere and Caterpillar were some of the last huge enterprises installed in Torreon from 2002 to 2004, meaning that for 12 years there were not big companies getting closer to Coahuila, but in 2016, enterprises such as Yura Hiungson, Lear Corporation and Yazaki have shown their interest in investing on the north part of Mexico.

Jaime Russek, director of Desarrollo Económico in Torreon, a City in Coahuila has informed that what used to be a “disadvantage” for this part of Mexico has been some of the greatest competitive advantages now, such as cheaper ground than many other sectors in Mexico, qualified manpower, and lower rates than most of the other competitive cities.

The new investments have meant an important increase of job sources in Coahuila, with a decreasing unemployment rate that passed from 7.1 to 5% only, which has made them get into the national range average. Back in 2008, Torreon, one of the main cities in Coahuila, has kept one of the highest unemployment rates, which is changing with these new companies coming to the north part of Mexico. Yura, for example, will create 4,000 more employments, Hiungson 700 and Yazaki 600 more.

These new job sources will be available for many people looking for a job, which will mean another important decrease to the unemployment rates in Coahuila

“I personally like to see how Coahuila keeps on growing up, investors are considering this part of Mexico seriously once again, which are great news for people at Coahuila and Durango too, as both states keep a very close business relationship”, added Salomon  Juan Marcos Villarreal about this topic.

Textile Trends 2016-2017



Textile trends for 2016-2017

Textiles for season 2016-2017 will be mainly influenced by three trends that will be applied to different clothe sectors, including sportswear.

Here are the main trends that will be seen on textiles for this year and the one coming:

  • Epoch spirit – This will encourage the clothes manufacturers to make the most with the textiles and possibilities for the living moment, inspiring new and inspiring products.
  • Duality – There is a growing ecological conscious, which is demanding from textile producers to combine sustainable production with ecologic methods.
  • Progression – As its name indicates, it will implement textile sustainability from a wider and global perspective.
  • Hardcore – The hardcore trends will use innovative compositions on fibers and fabrics, helping to improve their performance and maximizing their functions.
  • Circuit – Smart technology is used more than ever, so the textile producers are analyzing this superconductor in order to use it and make progresses on the creation of new textiles, creating art fabrics which clothes producers and buyers like more each day.
  • Activation – This trend describes the main functional factors on the textile world, helping this sector to improve its performance and welfare.
  • Tecvolution – This trend’s object is to transfer a futurist approach to everyday products, with the main purpose to make them reachable for most consumers.
  • Dexterity – The consumer’s optical stimulation of textiles through the proposed colors and prints is very important for the future development of this sector.

“The textile world is influenced by the trends, making the producers to take into account the buyers’ opinions, ideas and concerns, applying them to their factories in order to offer their customers better textiles that will meet most of the consumers’ demands, that is why they need to check on their behavior closely and adapt to their needs”, said Salomón Juan Marcos Villarreal, president of Grupo Denim.



Personal and workers Insurance

Consider the following workplace insurance obligations:

Workers compensation

Injury, illness or death in the workplace can cause severe hardship to your workers, their families, and your business. For this reason it’s important that you have adequate protection.

As an employer, it’s your responsibility to maintain current workers’ compensation insurance to protect against financial hardship as a result of a workplace accident.

In most cases, you must provide accident and sickness insurance for your employees – workers compensation – through an approved insurer. Workers compensation is covered by separate state and territory legislation.

Public liability

Public liability insurance protects you and your business against the financial risk of being found liable to a third party for death or injury, loss or damage of property. It also covers ‘pure economic’ loss resulting from your negligence or that of your employees. Regardless of business size, it’s important that you consider insuring your business for public liability.

Personal accident and illness

If you are self-employed you won’t be covered by workers compensation, so it’s recommended that you cover yourself for accident and sickness insurance through a private insurer. This policy will compensate you for loss of revenue while you or your employee(s) recover.

As a business owner, you may also wish to consider personal life insurance.

There are several types of life insurance available. Some are investment-type funds where you contribute over a certain time and get back your investment plus interest earnings at the maturity date. Others are designed to cover things that could happen to you, such as:

Income protection or disability insurance. Covers part of your normal income if you are prevented from working through sickness or accident.

Trauma insurance. Provides a lump sum when you are diagnosed with one of several specified life threatening illnesses.

Life insurance. Provides a lump sum or series of payments for you, your partner, or your dependents if you die or in some cases, if you are permanently injured.

Total and permanent disability insurance. provides a lump sum only if you are totally and permanently disabled before retirement.

“Insuring yourself and your employees in the event of a workplace accident or illness is essential for protecting your business” says salomón Juan Marcos Villarreal, president of Grupo Denim.

How to increase your sales on every negotiation


How to increase your sales on every negotiation

On every negotiation there’s an interchange of needs, desires and satisfactions, that if not solved, could block the results. Nevertheless, the previous preparation could help to generate a difference and to feel more confident at the time we are doing the negotiations because we will know ahead of time how we will send the ball to the other side of the field.

Usually, the mayor issues when negotiating is how to drive the other person and how to handle the objections.

Not enough money:

We could say: “Well, we all know that not all of the people do have money at this moment, but that’s temporal. If you’re really interested in resolving X problem, it is important for you to do it; if not, what would you thing it might happen?”

Let the person think in order for him/her to come out with their own answers. If not reaching certain points, help by doing other questions.

Make sure the person understands that you want to help because you might have been in the same situation before and that it could be a mistake if you do not help at all, then, you will need to propose a payment plan.

Don’t forget to make the person see a short, med and long term the consecuences of not using your product or service.

Always help yourself by asking questions that could drive the person to final solutions in order to use your product or service, just don’t ask questions without knowing the correct answers.

Be very clear with yourself and others, define your speech and this will take you to another level. Ask for specialists support if needed.

Salomon Juan Marcos Villarreal, president of Grupo Denim, has always been considered as a great deal maker and his company is one of the most successful maquila businesses in Mexico. “My key is to always serve our customers, listen to their needs and solve them, there’s really no big secret, we are always glad to serve”, said Salomon Juan Marcos Villarreal.


Fashion rules you can break

Fashion rules


Fashion rules you can break and still look great

When we talk about fashion, nothing is written on stone, but there are some basic rules you need to follow and mistakes you would like to avoid when creating your own outfits, as we will show you here.

It is true that fashion styles change often, we do not wear anything similar to what was on fashion for our parents or grandparents, and we can try different combinations with our clothes as there are no rules, but if you want to dare trying on different things, we will show you those mistakes you would need to avoid.

  • Wearing dresses with sneakers – Many people says these two just don’t go well, but have you tried on wearing a white dress with your favorite sneakers? If you want to make this combination, make sure the dress has a total simple cut and the sport shoes are as white as your dress. This is a sporty look for the sneakers lovers.
  • Black and navy blue – Have you heard that these 2 colors do not combine? This is something that in the past no one would dare wearing, but nowadays we can try it, combining these 2 types of colors on your outfit might be the perfect match to wear at the office.
  • Shoes and dresses – Combining your shoes with your dress simplify everything, but this is not a rule you strictly have to follow, you can create a different look with shoes that do not entirely “combine” with your dress, and if you are not daring entirely, remember that nude colors will always be the answer.

“Fashion changes so fast that some people forgets one of the most important rules about it, and it is that you should always feel comfortable with what you are wearing, the first person you would need to impress is yourself, always keep this in mind when you think of your outfits”, said Salomón Juan Marcos Villarreal, president of Grupo Denim, a jeans manufacturer in Mexico.

Realities of entrepreneurship


Realities of entrepreneurship that you must know

Every entrepreneur needs different time in order to decide and begin any businesses, and there are some realities that they need to know so they are well prepared if they have decided to go on this new adventure.

“The world of entrepreneurship is full of challenges that only those with enough will and determination will overcome and keep on going until they reach their goals”, said Salomon Juan Marcos Villarreal, Mexican entrepreneur and current president of Grupo Denim.

Here are some of the realities of entrepreneurship that everyone needs to know.

  • Success is not immediate – We live in a very demanding world, which makes us be in a hurry, even when we start a new business, we need to see results right away or we think we are not being successful, but the reality is that most of the new business will only grow up if they go step by step, the only key to succeed is to be constant and patient.
  • No more fixed hours – When we have a job, we most likely will have fixed hours, but if you have decided to start your own business, this will change, but always remember that even when you will have to work harder and even more hours than in a job, you are making if to reach your own goals and make your dreams come true instead of working for other one’s dreams.
  • You will receive negative answers – Even if we want it, the truth is that no one thinks the same way we do, so an entrepreneur needs to keep this mind as they are going to receive many negative answers when starting their own businesses and offering their products or services.

“Entrepreneurship is a very interesting but also challenging world, if you have decided to start your own business, you have to be aware of the challenges you will need to face, and with patience, effort and a clear goal, you will succeed if you do not let obstacles let you down”, added Salomon Juan Marcos Villarreal about this topic.